Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email.

When Instagram headed into its fifth year of business, cofounder and then-chief executive officer Kevin Systrom was quoted at the time saying, “When we built it, we built it for photo-nerd hipsters in ...

Are you a print subscriber? Activate your account. By Tim Nudd - 10 min 17 sec ago By Ad Age Studio 30 - 24 min 58 sec ago 1 hour 10 min ago By Adrianne Pasquarelli - 3 hours 10 min ago By Jon ...

Instagram is pushing its in-app shopping into even more parts of its app. The company is adding shopping tools to two new features: IGTV and Reels. Shopping in IGTV is rolling out around the world now ...

It’s been a long week for Instagram. First, a multi-hour outage across Facebook, Instagram, and WhatsApp due to a server configuration change error on Oct. 4 ...

Four years after it was first introduced, it looks like it’s the end of the road for Instagram’s stand-alone IGTV app. On Monday, Instagram’s official blog outlined a slew of measures to “simplify” ...