Helen Croydon is an author and former journalist who now specializes in personal branding. She is founder of Thought Leadership PR agency. When putting yourself forward for media opportunities, ...

Are you trying to get noticed by clients or hiring managers? In these unprecedented times, more professionals are looking for work than ever, whether it's a side gig or an unexpected job search.

Crafting a compelling biography is more than just a professional formality—it’s an opportunity to showcase your personality, professionalism, and the unique qualities that make you an ideal candidate ...

The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

For many years, the trend for delivering your first impression has been moving from real-world interactions to the digital world. Even now, as we move into the hybrid work environment with networking ...

Pithy yet powerful, the Instagram bio can turn a casual scroller into an engaged follower—or send them straight to the back button. Let’s dive into the do’s and don’ts of crafting a bio that actually ...

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what ...

Before you start writing, figure out what message prospects need to hear so they'll want to buy your company's products or services. Also, research the bios of competitors to find out how they make ...

So you landed a stage role—congrats! Whether you’re making your Broadway debut or playing Villager #4 in a school musical, your name is about to be in print. Now you have one task: writing your ...

As a real estate agent, it’s easy to assume your listings speak for themselves, but buyers and sellers still want to know who they’re working with. A well-written agent bio helps you build credibility ...