If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

With increasingly complex market dynamics, traditional personalization alone is no longer sufficient. Enter predictive AI ...

Columbia University M.P.S. in Insurance Management graduate Phil Offutt shares how AI is leveraged to find correlations and ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Most predictive AI projects neglect to estimate the potential profit – a practice known as ML valuation – and that spells project failure. Here’s the how-to. To be a business is to constantly work ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Pecan AI, the leader in AI-based predictive analytics for BI analysts and business teams, today announced that it has opened its predictive analytics ...

An electronic chip in form of a human brain in center of the circuit board of digital cyberspace. eWeek content and product recommendations are editorially independent. We may make money when you ...

Several years ago, Humana Inc. embarked on a multifaceted program to refocus its business more directly on the consumers of its health benefits plans—its corporate customers and their employees. The ...

Joseph Alderman et al argue that predictive models in healthcare lack adequate oversight and regulation. They highlight the ...