Don’t know how smart apparel packaging enhances fashion brand identity? Fret not! Smart apparel packaging creates a positive ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Sometimes companies use custom printed boxes to share a short message about their brand story, values, or what their company ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

As sustainability climbs higher on consumers’ priority lists, food and beverage brands face growing pressure to design packaging that’s not only recyclable but easy for shoppers to understand. With ...