James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

DALLAS, Sept. 9 (UPI) --Southwest Airlines unveiled a new look that started with its heart-shaped logo and will include its website, ticket counters and the body design of its planes. "We've changed," ...

The planes are getting a colorful new paintjob, while the brand ditches Helvetica for a custom typeface. Founded in 1971, Southwest Airlines’ first logo was a friendly heart emblazoned in a set of ...

Opinions expressed by Entrepreneur contributors are their own. I know we see literally hundreds of them all throughout the day, but what exactly is a logo? I’m betting most wouldn’t be able to answer ...