Retailer Halfords has strengthened its focus on cycling with the acquisition of the bicycle-making business set up by former Olympian and Tour de France rider Chris Boardman for an unspecified fee.

Add Yahoo as a preferred source to see more of our stories on Google. LONDON (Reuters) - Bicycles-to-car-parts group Halfords (HFD.L) on Wednesday said it had bought Boardman Bikes, the range founded ...

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LONDON (Alliance News) - UK cycle and car maintenance product retailer Halfords Group PLC said it has acquired British bicycle manufacturer Boardman Bikes Ltd and Boardman International Ltd. Halfords, ...

The agency developed the ‘Be More’ campaign and has also been tasked with overseeing its roll-out across press, in store and online. Charlie Foulkes, marketing communications manager of Halfords said ...

Halfords has unveiled plans to take on the high-end cycling market in the UK, by more than doubling the number of “premium” bicycles it offers. Bikes in the new line-up will peak at £3,800 for a ...

Halfords – Britain’s largest cycling retailer – is taking on the high-end cycling market in the UK, by more than doubling the number of ‘premium’ bicycles it offers. Bikes in the new ranges cost up to ...

The UK’s largest cycling retailer, Halfords, is set to more than double its premium bicycle offerings as it pedals into the UK’s high-end cycling market. The move comes as the premium sector emerges ...

Wiggins-designed eight-strong range will launch next July Launch will come a month before Wiggins competes in Rio Olympics Halfords already works with Olympians Chris Boardman and Victoria Pendleton ...

LONDON (Reuters) - Bicycles-to-car-parts group Halfords on Wednesday said it had bought Boardman Bikes, the range founded by British Olympic gold medalist Chris Boardman. Halfords declined to comment ...