However, Trump's order only applies to the U.S. government's official position. Though headquartered in the U.S., corporations such as Google and Apple aren't beholden to the president's directive to rename the landmarks, raising questions as to whether they'll update their popular map services to reflect the government's stance.

How do place names get made and then changed? There’s a process. But it involves people as well as bureaucracy, so it’s not simple or quick, as President Trump is about to find out.