Are you a print subscriber? Activate your account. By Jon Springer - 18 hours 39 min ago By Phoebe Bain - 18 hours 50 min ago By E.J. Schultz - 23 hours 36 min ago 1 day ago By Michelle Tang - 1 day 2 ...

GroupM within the next month will publish findings of a one year analysis of various methods currently used by the ad industry for calculating the impact media has on carbon emission and plans for it ...

If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees ...

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time ...

Peter Tortorici, one of the branded entertainment industry’s biggest champions, is rethinking his role at GroupM Entertainment, the content arm of media buying giant GroupM, Variety has learned. The ...

A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176m bribery scandal.

WPP is rebranding its media properties – previously known as GroupM – as WPP Media to better reflect the company's focus on overall integration and AI capabilities, according to an announcement. WPP's ...

GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats "designed to be ubiquitous across ...

Are you a print subscriber? Activate your account. By Asa Hiken - 10 hours 19 min ago By Michael Della Penna - 10 hours 37 min ago By Tim Nudd - 13 hours 43 min ago 18 hours 35 min ago By Sean Gately ...

WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections against ad placements on Made For Advertising (MFA) — a.k.a clickbait — websites and ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

Global advertising spending in 2023 is expected to grow 5.9% for a total of $874.5 billion, a figure that excludes U.S. political advertising projections, according to the latest full-year forecast ...