The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer ...