Callaway ends brand partnership with Good Good Golf as backlash over new driver advertisement grows this week.

Is there a way to partner with YouTubers but refrain from giving them unchecked power over your business’s reputation?

The Texas-based Good Good Golf's CEO and president have left the company following backlash over a co-branded Callaway Golf ad.

Good Good Golf’s Bad Bad Week has hit a new nadir. Callaway has split with the company after their video featuring a man knocking a woman to the ground over a Callaway driver ignited massive backlash, ...

Good Good Golf CEO Matt Kendrick used early social media post on Aug. 28 to go after Callaway for its response to the company's controversial ad.

Callaway and Good Good Golf posted the advertisement on Aug. 21. Justin Sullivan / Getty Images Two days after Callaway issued an apology for its role in a Good Good Golf advertisement, the equipment ...

Good Good Golf was once the poster child for the YouTube golf craze. One 15-second commercial sent their empire crumbling in less than a week. Now, Good Good is the poster child for how not to handle ...

Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.” ...

Good Good and Callaway Golf knew they had a problem. As a jarring clip of their short-lived, now-infamous driver ad began circulating on social media Friday, the blowback was swift, widespread and ...

Good Good Golf CEO Matt Kendrick is no longer with the company, the latest fallout from a controversial advertisement that depicted violence against women. Kendrick, a Good Good co-founder, oversaw ...

Good Good Golf CEO Matt Kendrick and president Joe Flannery have left the company in the wake of an outcry over an advertisement for a new Callaway driver that showed a man shoving a woman to the ...