Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...

Back in June, during the star-studded Good Good Lonestar Shootout at Horseshoe Bay Resort in Austin, Texas, Matt Kendrick, CEO of Good Good Golf, sat down with Golfweek to discuss the brand’s ...

As Good Good Golf’s influence within the sport continues to grow, the entertainment brand is getting its own PGA Tour event. On Monday morning, the popular golf YouTube channel announced that it will ...

The PGA Tour is returning to Austin, Texas, for a FedEx Cup Fall event next year with the popular YouTube group “Good Good Golf” as a title sponsor for the first time. The Good Good Championship will ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...