New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which ...

WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn) ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

The global video industry is expected to reach $1 trillion in total annual advertising revenue by the end of the decade, according to new reports from Omdia released this week. The reports base the ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...

As the Cannes Lions Festival kicks off, IPG's global media investment and intelligence unit Magna revised downward its ad revenue forecast for media owners to 4.9% growth year over year – $979 billion ...

The 2026 Global Fellowship Program is sponsored by Salesforce, The Brandtech Group, TikTok and Omnicom, with support from ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...