If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...
If you've spent any time on TikTok, you've definitely seen a VSCO girl meme. They're trying to #savetheturtles, love scrunchies, and sksksks their Hydro Flasks are so cute! But what does it REALLY ...
In 2019, before TikTok's "clean girl", the VSCO girl was a noted figure. The term, derived from the app, referenced a sect of teenage girls and a distinctive aesthetic attributed to them. The VSCO ...
The platform that became synonymous with a teen internet aesthetic is now speaking directly to professional photographers concerned about AI’s impact on their industry. In 2019, VSCO became one of the ...
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