Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

I liked your article on presidential first pitches. Question, though. Kennedy was left-handed, but the picture showed him throwing right-handed. Did his left arm hurt? Of course, Obama and Clinton are ...

The insurance company announced on Wednesday, September 23, that their beloved mascots will all make their debut during the 100th Macy's Thanksgiving Day Parade this November. In addition to the Gecko ...

Geico’s Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe to green toe with the money-saving ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...