Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...

Sports drinks are big business, but they are becoming child's play. With new varieties for teenage athletes and younger kids, Coca-Cola's Powerade brand and PepsiCo's Gatorade are both chasing the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

PURCHASE, N.Y. -- Gatorade filed a lawsuit against Powerade today (April 13). The suit claims that the Coca-Cola-owned Powerade has deceived consumers with several false claims about its ION4 sports ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade Power Water. Both are hitting ...

PepsiCo (PEP) is suing Coke (KO) saying that the Coke’s Powerade ION 4 sports drinks downplay the effectiveness of PepsiCo’s Gatorade. Whether or not you really need the calcium and magnesium that ...

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...