Fireball Whisky is giving football fans something to cry about. The alcoholic beverage brand announced this week that it will be making one-of-a-kind whiskies crafted with real human tears. Called ...

Fireball's slogan is “tastes like heaven, burns like hell”, and just one sip will show you why. You may have seen the red demon breathing red hot fire on the bottle in your local liquor store. This ...

Forbes contributors publish independent expert analyses and insights. Jeanette Hurt covers the culture of spirits, wine and beer. While many spirits brands are chasing younger drinkers, Fireball is ...

The alcoholic beverage brand said the new creation will mix "the emotion of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon-sweet flavor" Fireball Whisky is giving football fans ...