Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

The same thing happens with brand logos. What once signaled exclusivity now feels more like a loud shout for attention. It’s ...

After 65 years, a Palm Beach fashion mainstay's logo is getting a refresh. The Lilly Pulitzer logo update kicks off a refresh for the brand to mark its 65th anniversary, with the new logo rolling out ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

World's famous brand logos are derived from mythological characters and history—logo of fashion house Versace is inspired by ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an unlikely retro fashion statement. Ser Wei Kam, 28 (top left), and her ...

Rather than paying for a designer or using difficult software, CapCut features an AI image generator that can produce quality ...

Tiger Woods may no longer be wearing the Swoosh on the golf course, but he’ll still be in “Sun Day Red.” At an event Monday evening near Riviera Country Club in Los Angeles, where Woods will make his ...