Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Meta may charge Instagram users in Europe a $14 per month subscription fee unless they opt in to targeted ads, according to The Wall Street Journal. In addition, it may impose a combined monthly fee ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

Facebook and Instagram owner Meta is launching paid subscriptions for users who do not want to see adverts in the UK. The company said it would start notifying users in the coming weeks to let them ...