The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now from Amazon | Barnes & Noble | ...

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often ...

Facebook started a major ad campaign that reveals the benefits of personalized ads for small businesses. Facebook uses the same argument from its mid-December attack on Apple. The campaign is centered ...

We are only a few weeks away from a major change in the structure of the Facebook ad campaign platform. Just two years after introducing the option for advertisers to optimize their campaign budget, ...

A TV or newspaper ad used to be the best way to reach an audience. You knew who it would reach based on what media you selected and spent more or less depending on how conveniently timed or sized your ...

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is looking to “bring to ...

Facebook reported over 2.5 billion monthly active users in December 2019 — that's nearly one-third of the entire world's population. This makes it an invaluable resource for entrepreneurs and business ...

The Rolling Stone report found that DHS advertising increased during last month's government shutdown, rising from $292,000 ...

The ads claim Democrats are pushing "treason" as part of the impeachment push. The Trump campaign is flooding Facebook with anti-impeachment ads that misleadingly imply House Democrats are pushing ...

Between October 24 and 30, President Donald Trump’s campaign spent $4.48 million on Facebook ads while former vice president Joe Biden’s campaign spent $9.28 million. While political advertising on ...

Facebook advertising from Donald Trump's 2020 reelection campaign appears to be once again using edited images of Joe Biden. With the president tweeting from the White House after testing positive for ...