The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

What is the Facebook Ad Library? The Facebook Ad Library – sometimes referred to as the Meta Ad Library – is a searchable database containing every ad currently on Facebook. The library displays ...

Do you own or run a business? If you do, you’re going to want to learn how to make the most of Facebook Ads. After all, Facebook is the most powerful platform for getting your content, brand, or ...

Leveraging paid advertising online is a great way to reach potential customers while they browse through social media, websites, and search results. Facebook and Google Ads are two of the most popular ...

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes A study from TBG Digital ...

People spend roughly 145 minutes scrolling on social media daily and is rising year after year. No matter what platform they’re on, users are being bombarded with ads–but users are also buying from ...

The pandemic has driven scores of people to start playing video games, with 28 million U.S. consumers picking up the hobby since March, according to the latest Facebook Gaming Marketing Report ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Apple Search Ads has displaced Facebook as the best ad network for mobile marketers on iPhone and iPad, according to a new performance index from AppsFlyer. Apple’s ad network has significantly ...

Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences ...