Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

In addition to media buys, such as radio and TV spots, display ads in magazines and newspapers and banner ads on websites, your advertising budget should include other expenses. These can include the ...

You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you ...

Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

You can never have too much of a good thing, right? At least that's what I thought after I started taking screenshots of Instagram ads as soon as they rolled out. I’ve since captured a ton of creative ...

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Even ...

Oct. 4 -- We asked if you've seen any advertising that you consider insensitive or tasteless in the wake of the attacks on the United States. Here are some of your responses: Auto Ads Once commercial ...

Opinions expressed by Entrepreneur contributors are their own. You can never have too much of a good thing, right? At least that’s what I thought after I started taking screenshots of Instagram ads as ...