Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...