A new AI bot at the beauty company’s Jo Malone unit seems to have bridged a digital chasm: getting people to buy perfume without smelling it first.
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Estée Lauder's New Parisian Perfume Atelier Is Designed to Create the Next Hit Fragrance
Above: A salon inside the new Estée Lauder Companies La Maison des Parfums in Paris. The late beauty entrepreneur Estée Lauder may have been a native daughter of Corona, Queens, but “she always said ...
The mobile ads can be seen on Glamour’s mobile site. Additionally, the mobile ads encourage consumers to shop the fragrance products. “Its smart for big box retailers to work with their individual ...
The Estée Lauder Companies Inc. (NYSE:EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic,today announced the opening of its Fragrance Atelier within its new La ...
NEW YORK - Estée Lauder Companies Inc. (NYSE:EL) has acquired a minority stake in XINÚ, a Mexican luxury fragrance brand, marking the company’s first investment in a Latin American beauty brand, ...
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