This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Drowning in data, marketers find it difficult to manage customers in Excel sheets. So they turn to marketing automation software to streamline processes such as lead generation management, CRM, ...

Email marketing to your company’s customer list is one of the most overlooked avenues to consistent results and revenue–bar none. I think there are a few reasons for this. The first is the stigma of ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show email has a median ROI of 122 percent; this is more than four ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

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