The BMW iX3 has a 'Superbrain' that controls the car’s dynamic functions. It’s a complex piece of equipment with a simple goal: to provide a better driving experience.

BMW’s Neue Klasse models promise playful handling, rapid OTA updates, and constant evolution with new features arriving ...

Technological Innovations of the New Generation 'Driving Control Super Brain' ...

Mihiar Ayoubi, Head of BMW Driving Experience, reflects on three decades of transformation at the German automaker. From ...

How much control are we willing to give up for a safer drive? BMW's latest patent raises questions about the future of ...

BMW has announced the availability of their first motorcycle “stability control” (looks like traction control to us) system for street bikes. The system uses the BMW Motorrad Integral ABS system and ...

BMW might be shifting its focus to more sustainable mobility services and solutions, all in the name of improving the environment. And that’s all to the good. But Bavarian Motor Works’ transition into ...

At the Detroit Auto Show this January, BMW pulled the wraps off its new 2012 6-Series in Convertible form. Now we're getting the first official look at the 2012 BMW 650i Coupe. At first glance, the ...