Liquid I.V., which was founded as a sports drink mix in 2012, was acquired by Unilever in 2020 and has remade itself into a ...

In a recent press release, Gatorade announced it will be expanding its portfolio with an all-new sports drink. Gatorlyte ...

"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...

The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...

Gatorade is rolling out a major overhaul with new packaging, lower-sugar formulas, fewer artificial colors, and a bigger ...

The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are ...

Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns ...

Gatorade is changing its iconic recipe in an attempt to please United States Health and Human Services secretary Robert F. Kennedy Jr.

The country’s two most popular sports drinks brands launched new soccer-focused campaigns Thursday ahead of the 2026 FIFA ...