Disney raised hackles with its Super Bowl ad to thank employees – just days after the Mouse House announced plans to cut thousands of jobs. The 90-second commercial celebrating the company’s 100th ...

The law firm wants to use a clip from the iconic 1928 cartoon, which is now in the public domain, but fears the entertainment giant will argue it still has rights to animated short.

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

How would you like to take your family on a wonderful Disney adventure to Iceland and get paid for it? Disney has put out an official casting call for families to star in an upcoming commercial which ...

Disney isn’t waiting until May to start talking about the upfront. The annual industry haggle over billions of dollars in TV ad time has moved beyond the living-room screen. NBCUniversal, Paramount ...

Rita Ferro, president of ad sales for Disney, said the forthcoming ad-supported tier of Disney+ will have a less “robust” amount of ads compared with Hulu. That disparity, at least initially, will ...

The two titans of the video streaming wars — Netflix and Disney+ — have long resisted commercials, showing a reluctance to have premium series like “Stranger Things” or “The Mandalorian” run alongside ...

Disney + Basic, a cheaper version of the 3-year-old streaming service, has officially gone live. Today’s launch of the $8-a-month offering marks a turning point in the larger streaming race, leaving ...