Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

As more and more businesses and consumers go online, companies are vying for the best spots online to increase their visibility, whether in search engines or on social media platforms. As a result, ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

For those of our readers who aren’t acquainted with the work of the DMA, please tell us a bit more about yourselves. The Direct Marketing Association has been leading the way in direct marketing and ...