Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing works best when it's aimed at a very specific audience that cannot be easily reached any other way. Short-term results from direct marketing can be measured accurately and directly by ...

Everybody knows that millennials (the generation currently between the ages of 20 and 36) are glued to their smartphones and couldn’t care less about your direct response marketing efforts, right?

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

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My area of marketing expertise--such as it is--lies in direct marketing. This, apparently, confuses some people, since I also work in and write about branding, which they don't think belongs with ...