As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...

Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

Companies seeking to stem the tide of wiretap lawsuits targeting their use of data analytics tools like tracking “pixels” ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Denis Golubovskyi knows how important first-party data is to a business’s success. This is why he created Stape: to give businesses control not just over their data through server-side tracking, but ...