The Next Web

How machine learning enhances customer segmentation

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

What is Machine Learning? Check Its Definition, Types, and Use Case Examples

Understand what Machine Learning is, how it works, and its three main types, along with some real-life examples.

ML Engineer Program with Agentic AI Launched - Interview Kickstart Addresses Growing Demand For Machine Learning Engineers in USA

SANTA CLARA, CA September 26, 2025 - - Interview Kickstart announced the expansion of its Machine Learning Course curriculum ...
MarTech on MSN

When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...