As entrepreneurs, we all want to build a business that has strong core values. Having those guiding words is a sign that your organization is confident in its identity. It helps set expectations for ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patrick Hanlon Think of ...

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Allen Adamson, managing director of the New York office of Landor Associates, writes that it's no secret that consumers will demand value and honesty from their brands and will publicly flail those ...