More often, it doesn’t. More often, an ending is a hard thing. A one-sided thing, as Los Angeles Rams longtime star receiver Cooper Kupp has made clear over the last several weeks as the team worked with his representatives to first trade him, then ultimately released him Wednesday as the new league year began.

Entering the offseason, the Los Angeles Rams made it clear they were planning on moving on from longtime wide receiver Cooper Kupp this offseason. After failing to find a trade partner for him before the new league year, the Rams officially released Kupp on Wednesday, but they made sure to give him a proper send off before he left.

For eight seasons the sound of “Coooop” filled the Coliseum and SoFi Stadium, fans embracing the humble greatness of Cooper Kupp as he ascended from anonymity to become the new Rams’ first real homegrown star.