Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

In today's digital age, data is the key to unlocking successful lead generation. Customer data, specifically, is what allows the modern business owner to gain precious insights into their target ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation. There are many options for Meta Ads (a.k ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Is your lead generation pool leaking? How do you even know there is a problem in the first place, let alone how to fix it? A lead generation pool is worth its weight in the revenue it generates. If ...

Opinions expressed by Entrepreneur contributors are their own. High-ticket products are the holy grail in the world of sales. Put simply, these products are the ones that have the highest profit ...