This week, Detroit-based brand Slate confirmed its new electric pickup will start at just $24,950, which will make it the cheapest truck in the United States. But another U.S. startup is set to launch an even more affordable small pickup.

Compact pickups offer an interesting value proposition. When listening to the Voice of Customer in Six Sigma, any manufacturer is trying to capture the wants, needs, and more. Often, fulfilling customer demand is a matter of increasing reliability,

EV startup Slate Auto CEO Peter Faricy told CNBC that every vehicle the company produces will be gross margin positive.

With the Hyundai Santa Cruz heading for the exit, the Ford Maverick is about to have the compact pickup playground all to itself. That’s a big hole in the market, especially since buyers can’t seem to get enough of small,

Chevrolet has just unveiled the 2027 Montana for the South American market with improved horsepower and comfort, and will keep it away from the U.S.

The Japanese automaker is genuinely canvassing the idea of a RAV4-based pickup.

It's been a trend in the auto industry -- what used to be compact vehicles are turning into more spacious models. But now, that trend is changing, at least for pickups. In the '70s and '80s, compact pickup trucks became a significant segment ...

Midsize pickup trucks like the Honda Ridgeline and Toyota Tacoma are no longer the smallest truck options on the market. Thanks to Ford and Hyundai, there are two truck models that are even smaller than the average midsize truck model. They're also more ...

Prior to the oil crisis of the '70s and the automotive industry shakeups in the late 2000s, Ford and Mazda had quite the lucrative business relationship.

The pickup truck is an American icon. These are the icons of American trucks.