Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...
(Reuters) – FIFA has introduced a new commercial partnership structure that includes dedicated programmes for the women’s game for the first time, world soccer’s governing body said on Monday. FIFA ...
Following the viral Colin Kaepernick "Dream Crazy" commercial and its female-driven Serena Williams-narrated follow-up, "Dream Crazier," Nike's freshly released new ad is now encouraging athletes to ...
USA TODAY Ad Meter shines a spotlight on the pitch, with all eyes on advertising's global stage.
Behind the growing excitement, the figures tied to FIFA’s next cycle are becoming just as attention-grabbing as the ...