Eyemaxxing' is the term being given when using makeup to enhance, maximise, the natural appearance of eyes through the colour ...

Add Yahoo as a preferred source to see more of our stories on Google. As someone with green eyes, I love enhancing my eye colour by reaching for shades that complement green on the colour wheel (more ...

Warm bronzes, coppers and terracottas remain perennial favorites, but they’re far from the only options worth considering.

Goop is getting a little more colorful. While the brand may not seem synonymous with color, Goop is diving into cosmetics with its skin care-infused Colorblur Glow Balm, $34. In true Goop fashion, the ...

Makeup is like magic; it’s powerful, transformative, and even mood-enhancing. And with color-changing products, those who grew up loving mood rings can have their own adult version of something that ...

The once vibrant colour cosmetics category is now seemingly muted, tasking beauty giants to come up with a turnaround plan. “Makeup was one of the fastest-growing categories coming out of the pandemic ...

Monat is revving up its category mix with a color cosmetics foray. The direct seller is introducing a skin care-infused line spanning brow gel, concealer, translucent powder, gel-cream blush, bronzer, ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

E.l.f. Beauty just announced a definitive agreement to acquire disruptor skincare brand Naturium for $355 million in a combination cash and stock deal. Founded in 2019 by beauty journalist turned ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...