Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...

It’s a different kind of New Coke.

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...

The 140-year-old brand debuted a new visual identity this week. For any brand, a major redesign is a make-or-break moment.

Led by branding agency JKR, the work sees the soft drink giant double down on its heritage in a bid to strengthen its ...

After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

The 140-year-old brand rebuilt its entire visual system, and the reason sits closer to the balance sheet than the shelf.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...