This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Journal of Consumer Research, Vol. 18, No. 1 (Jun., 1991), pp. 1-12 (12 pages) Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed The ...

A new study, led by Makoto Mizunami and colleagues at Tohoku University in Japan, demonstrates classical conditioning of salivation in cockroaches, for the first time in species other than dogs and ...

Classical conditioning is a type of unconscious learning. It occurs when a person or animal experiences an automatic response whenever they encounter a specific stimulus. Simply put, it is learning ...