There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

You've timed your arrival perfectly: you've missed the ads, caught the trailers, and you're all set to have a great time at the cinema -- except for one thing. Here's why we think the Orange cinema ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of opinions ...

An exhibition at the Indira Gandhi National Centre for the Arts showcases vintage advertisements featuring cinema legends ...

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. The report was based on WARC global forecasts for ...

Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema. ExchangeWire speak with Jay Sears (pictured below), SVP marketplace ...