Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

Are you new to YouTube and want to know your channel’s performance? YouTube has a feature called Channel Analytics. It shows the watch time and average views of your videos, as well as the performance ...

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of ...