You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the ...

I can easily achieve the same result with a pivot table by dragging the Salesperson field into Rows and the Sales field into ...

I use these functions to summarize data with formulas instead of dialog boxes. That makes it easier to see exactly what's happening and adjust analysis on the fly. If you're also comfortable with ...

You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important for your performance is the data you extract for yourself, to ...

In the previous posts of this Excel series for Search Engine Marketers (Part 1, Part 2, Part 3, Part 4), I’ve shared various tips and tricks for the tool. However, today’s post is just going to cover ...