CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers and a shot of ethnic diversity in some cases to attract customers who want more than a prescription refill.

Launching this month from CVS Pharmacy, the retail division of CVS Health, is the new multi-platform Long Live Skin campaign aimed at increasing awareness around skin health, sun safety and the ...

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The retailer will carry six of the brand’s products from its Rice Water Bright collection. To introduce its new line of chemical exfoliation products, the brand is teaming up with beauty content ...

Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining formulas that consistently work. At CVS, Maybelline remains one of the most ...

CVS Health has named Michelle LeBlanc vice president of merchandising for beauty, personal care and Hispanic Center of Excellence. Prior to this role, LeBlanc spent nearly 20 years in the CVS Pharmacy ...