Take a cursory glance at Ultraleap’s website and it becomes immediately obvious the company is doing similar work to Apple and Meta are with Quest and Vision Pro, respectively. Ultraleap states its ...

Alphabet 's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and digital worlds.

The AR market could reach $62 billion by 2029, growing at a 9% annual rate. Top companies in AR include Meta, Alphabet, and Apple. Companies investing in AR could deliver outsized growth in the coming ...

Tourism is a natural field for AR. It has always been full of stories, emotions and discovery. AR amplifies them, turning ...

The climate crisis has intensified the frequency and severity of flooding for many communities, prompting cities to turn to climate-resilient infrastructure. At the Tampa Bay Regional Planning Council ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Excitement follows these 7 big AR moves in 2026. The moment matters because several companies are shifting from research ...

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But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

NEW YORK, May 30 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive ...