Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Independent international award-winning brand and design agency Hulsbosch continues its 15-year partnership with Taronga ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

Gucci fashion evolution is more than trends. It's a story of heritage, creativity, and enduring luxury brand identity in ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Creating a brand identity is one of the first steps you’ll take when establishing a business. Your brand identity is what’s responsible for adding color, personality, and appeal to your core products ...

The new design aims to reflect the bank’s shift from a regionally rooted institution to a national bank with a growing ...

The 2021 Ford Mustang Mach-E did more than add another electric crossover to crowded dealer lots. By putting the pony badge ...

NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements ...

Bury Black Pudding has announced a refreshed brand identity that reflects the brand’s evolution as a health-focused food, ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...