Bath bombs, yes. But also boycotts, protests, and the occasional middle finger to convention. While most beauty brands are chasing clicks and influencer sparkle, vegan beauty brand Lush is one of the ...
“Jerry quits Ben & Jerry’s, saying its independence on social issues has been stifled.” My first reaction to this Associated Press headline was “wow.” Not because co-founder Jerry Greenfield is ...
Are you a print subscriber? Activate your account. By Tim Nudd - 2 min 24 sec ago By Tim Nudd - 57 min 24 sec ago By Ashley Joseph - 1 hour 27 min ago 4 hours 27 min ago By Tim Nudd - 4 hours 57 min ...
Research from the World Media Group suggests brand activism is on the rise, requiring advertisers to align their content with a global cause or issue, Netimperative reports.
Read on for our interview with Apolis Activism co-founder Shea Parton and pics from the Fall 2009 collection... Some may say your brand is fashion for a cause. Explain why your brand is socially ...
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth ...
Edge Hill University provides funding as a member of The Conversation UK. Even Krispy Kreme’s involvement is only through a company programme that is neutral about who it supports. It allows anyone to ...
The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...
The Wall Street Journal looks at Starbucks boss Howard Schultz’s sometimes controversial penchant for injecting social activism into his leadership of the giant coffee chain. The article comes after ...
I am one of the many people whose interest in politics came only once I had been directly impacted by changing legislation. It’s not a new mentality, and not a story that’s unique to Americans. Most ...