The idea that the human brain is divided into a logical left half and a creative right half has become one of the most enduring metaphors in psychology and popular culture. While this simplification ...

The moment a person steps off the street and into a restaurant—to take just one example—the brain mentally starts a new “chapter” of the day, a change that causes a big shift in brain activity. Shifts ...

Brain Divided is the story of an ordinary guy who meets a not-so-ordinary girl, but his brain cells can't agree on how to go about winning her over which leads to conflict and comedy!