You might not know what ASMR is but you’ve probably heard it. Do you enjoy the sound of rustling leaves or people whispering in videos or the sound soap makes when cut into hundreds of tiny cubes?

As part of its initiatives to launch in South Korea, Ritz Crackers' latest ad has employed binaural technology to play on the rustling of its packages, the crunching and chewing of its biscuits, and ...