Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

A dismissed feature request sat ignored for six months. One engineer's quick test revealed it was worth $100M. Here's why ...

Microsoft Bing is trying a new layout that fills your search results page with AI-generated information. Microsoft Bing is trying a new layout that fills your search results page with AI-generated ...

Microsoft's Bing search engine has Copilot AI features built into it. Copilot, integrated into Bing, can perform tasks like writing poems and making reservations. Here's how to use the AI service in ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Not quite one year ago, Microsoft announced a “multi-year, multi-billion dollar investment” in OpenAI, a company that had made waves in 2022 with its ChatGPT chatbot and DALL-E image creator. The next ...

Twenty minutes after Microsoft granted me access to a limited preview of its new chatbot interface for the Bing search engine, I asked it something you generally don’t bring up with someone you just ...