The Galaxy S III solidified Samsung’s position as a leading maker of high-end phones, a process kickstarted by the Galaxy S and Galaxy S II in previous years. Its success, however, wasn’t as much of a surprise as that of the next phone on the list.

The Galaxy S series has started to eclipse Apple's iPhones when it comes to how much these phones cost. The base model usually starts at $800 (the sam

Samsung has crafted a pre-order strategy that makes acquiring the Galaxy S25 Ultra almost too good to be true: no joke, you can get it almost for free. When you compare it to competitors like the iPhone 16 Pro (the 512GB version is sold for $1,299), the value proposition becomes very attractive.

Samsung is offering some incredible pricing if you're looking to trade in a phone. But if you're looking to just buy the phone outright, Amazon is going to be your best bet, with the retailer throwing in a $100 gift card. Best Buy is going to be another option, but only offering a $50 gift card.

Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

Samsung has shied away from wholesale hardware changes, with a new chip and an ultra-wide camera sensor that were needed. That’s allows for additive improvements with AI, performance and system software.